Unraveling the Mysteries of SEO: Insights from Einstein
The profound "Theory of General Relativity" by Einstein transformed physics and our understanding of the Universe. Surprisingly, these concepts can also enhance your SEO knowledge...
Einstein taught us that our location and speed affect how we perceive the Universe. Different individuals, moving at different velocities, and situated in different places, will have different observations. How does this relate to SEO?
In this analogy, Google is the Universe. Consider your website and its current search engine ranking position. The competitive landscape you find yourself in will influence how well you can capture those coveted rankings. If your website caters to a local community and there are no other competing websites in that area, then achieving top keyword rankings would be a breeze. Even if your website is subpar, it could still secure the #1 spot. However, the same website would struggle in a saturated market. The competition level of the search environment you are operating in will dictate your ability to secure meaningful search rankings. You can still compete in a small market with a lackluster website and average SEO efforts. But if you aspire to thrive in a bustling market, your website must be exceptional.
Google aspires to display websites that are most likely to satisfy search queries in its results page. It uses "searcher's task achievement" as a criterion to determine which websites should appear on its results page. Websites that fulfill the intent behind a search query will enjoy higher rankings on Google's results page. To remain competitive on Google, your website needs to address search queries better than any of your competitors - an intricate task that could be as complex as Einstein's Theory of General Relativity.
What does "searcher’s task completion" really mean, and how can you accomplish it? This concept encompasses hundreds of variables, such as:
How fast does your website load?
Does your website look appealing? When there's competition, aesthetics matter. Think about the last time you walked into a shoddy grocery store.
Does your website offer high-quality content that clearly explains what you do?
Is your website mobile-friendly?
Is your website well-organized? Can users easily find the information they need?
What unique value can you provide that outshines your competitors? Consider pricing, testimonials, results, guarantees, etc.
All these elements and more combine to answer one question: Whose website is most effective at "searcher task accomplishment?" The answer will inform the development of an SEO strategy that enables you to achieve meaningful rankings.
To begin with, identify your competitors. Google the phrases that potential customers might use and observe which websites consistently appear at the top of Google's search results. Examine these websites to glean insights for improving yours. Your improved website will boast richer content, sharper visuals and better organization. It will also strengthen communication between customers and your business. Your SEO doesn't need to be perfect; it just needs to be better than that of competing websites in your market space. In a fiercely competitive market though, significant investment of time and effort is mandatory to distinguish your site from others. Rest assured, Google rewards those who put in consistent efforts over time.
A word of caution: Never underestimate your competitors and be aware that ranking high on search engines can be challenging due to various factors. For example, your new website design might have components that are not SEO-friendly.
SharpNet welcomes website designers and agencies to join our team in building websites that serve as effective tools for clients. We provide premier SEO Reselling Services for digital companies and also offer direct-to-client SEO services.