Tracer is a brand protection software and services provider that offers anti-counterfeit technology to protect brands, reputation, and customers. Their suite of brand protection products includes Tracer Protect, which uses AI technology to quickly find brand violations on digital platforms and take enforcement action; Tracer Registrar, an ICANN-accredited registrar for registering and managing domains; and Customer Success, which provides brand experts who act as an extension of legal and marketing teams. Tracer's brand protection solution aims to reduce the time from detection to enforcement by automating the review process and offering enforcement recommendations. They boast a high enforcement rate, API integrations with top platforms, and the use of human-in-the-loop AI for efficient detections.