PathwayU by jobZology is a career counseling platform that helps guide learners in finding their purpose in education, career, and vocation. It offers predictive science to optimize learners' success from recruitment to retirement. PathwayU provides equal career development support for all individuals, regardless of their faith, race, or gender identification. The platform is free for college students and can be integrated into various areas of a school, including admissions, recruitment, advising, career services, job placement, and alumni support. PathwayU has received positive feedback from universities across the country for its ability to help students find their right career path.